One of my most extensive freelance projects in Pakistan, Dil’ara Restaurant, was a new dining concept for which I developed the complete brand identity from the ground up. Over the course of a year, I designed the restaurant’s logo and submarks, packaging, menus, and crockery, as well as custom illustrations and commissioned artwork for the interior. I also managed their social media presence, creating cohesive digital assets, photography, and an animated advertisement for online platforms and street screens. This project showcases my ability to build a brand holistically — blending visual storytelling, cultural identity, and design consistency across both print and digital media.

Adobe Illustrator, Photoshop, InDesign & Figma.