Manocure is a nail salon founded by a professional nail artist who approached me to develop the brand’s complete visual identity for her launch. She wanted a design system that reflected her style — clean, elegant, and precise, yet cute and approachable.

I designed the logo, submarks, icon, color palette, and custom illustrations, as well as social media advertisements and website visuals. The logo features a modern, minimal typeface that I customized with soft curves and subtle linework. To tie the brand to its craft, I transformed the letter “a” into a fingernail being painted by a small nail polish brush — a detail that became the brand’s primary icon.

Building on that concept, I created a geometric vector illustration depicting a full hand being painted, designed as a backdrop for the salon’s interior. The overall visual language of Manocure blends simplicity and sophistication, mirroring the artistry and precision of professional nail design.

Adobe Illustrator, Photoshop, InDesign & Figma.