Freelance Client - sip & dip 

Sip & Dip is a student-founded coffee brand in Pakistan that reached out to me to create a youthful and playful visual identity for their launch. The founders wanted a brand that felt vibrant, aesthetic, and relatable to college students—something distinct from typical coffee branding. I designed the logo, submark, icon, and color scheme, along with packaging for four coffee roasts—two regular and two limited edition blends. To break away from clichés like mugs and beans, I turned the letter “P” in Sip & Dip into a portafilter holding ground coffee, symbolizing both creativity and craft. The final logo incorporated subtle coffee bean motifs for added personality.