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Freelance Client - Sip & Dip Coffee Beans Company
Sip & Dip is a student-founded coffee brand in Pakistan that reached out to me to create a youthful and playful visual identity for their launch. The founders wanted a brand that felt vibrant, aesthetic, and relatable to college students—something distinct from typical coffee branding. I designed the logo, submark, icon, and color scheme, along with packaging for four coffee roasts—two regular and two limited edition blends. To break away from clichés like mugs and beans, I turned the letter “P” in Sip & Dip into a portafilter holding ground coffee, symbolizing both creativity and craft. The final logo incorporated subtle coffee bean motifs for added personality.
Adobe Illustrator, Photoshop, InDesign & Figma.
For the limited edition blends, I explored narrative-driven designs:
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Cinnamon Roast: Inspired by the warmth and coziness of a campfire, I used cinnamon sticks as visual “logs,” evoking comfort and familiarity.
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Blonde Roast: Taking cues from Marilyn Monroe’s iconic “Diamonds Are a Girl’s Best Friend” look, I created a playful, feminine design featuring an illustration of Marilyn, a pink palette, and a flowing strip of blonde hair resembling steam rising from a mug.
These designs balanced humor, warmth, and style—capturing Sip & Dip’s youthful energy while giving each roast its own unique character.
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