Swiss Fiat - Brand, Product & Digital Design
Swiss Fiat is a fintech platform, based in Switzerland, offering multi-currency accounts, international transfers, debit cards, and digital financial services. Recently, I have been working as their main visual designer for Swiss Fiat, I worked across the brand’s physical, digital, and marketing touchpoints to develop a cohesive visual language for the fintech platform. My work included designing Swiss Fiat’s debit card collection and supporting marketing collateral, developing presentation materials, and contributing to the design of the website and digital experience. Across each application, I translated the brand’s premium, contemporary aesthetic into a consistent system spanning financial products, marketing communications, presentations, and digital interfaces.
SERVICES
Product Design
Card Design
Marketing Collateral
Presentation Design
Web Design
Visual Identity
01 - Debit Card Design
I designed Swiss Fiat's newest debit card collection, exploring how the brand's visual language could translate into a physical financial product. I developed a gemstone-inspired card system, using distinct colors, forms, and compositions to create a visual hierarchy across each tier. The card designs were made as a cohesive vector system in Adobe Illustrator for the card manufacturers to use when producing the physical cards. 3D Mockups and renderings of the cards were made using Photoshop, which I used to develop supporting marketing collateral to showcase the different card offerings and communicate their features across promotional touchpoints.
02 - Presentation Design
Working within Swiss Fiat's established brand guidelines, I developed a custom presentation system for the company's client-facing financial communications. I created a cohesive visual framework using custom vector shapes, geometric patterns, borders, icons, and symbols, all built around the brand's existing colors and visual language. The system was designed to bring consistency and clarity to presentations while communicating financial information and data professionally. I developed the visual assets in Adobe Illustrator, formatted the layouts in InDesign, and exported them to PowerPoint for final use. The resulting template now serves as the foundation for Swiss Fiat's presentations and client communications.
