top of page
The Aber Group - Internship
​The Aber Group is a full-service marketing agency that helps brands connect with audiences through creative, data-driven campaigns across digital platforms. The agency focuses on producing content that is both visually engaging and strategically effective, combining innovative design with media solutions to achieve campaign goals. During my internship as a Digital Production Artist, I collaborated closely with the creative and media teams to produce and optimize digital assets for social media, web, and display campaigns. My role involved turning design concepts into finalized digital content, ensuring consistency and quality across all platforms, and applying tools and workflows to streamline production. The work showcased on this page highlights the projects I contributed to during my internship, reflecting my hands-on experience in digital production, creative collaboration, and delivering effective visual content. This experience strengthened my skills in producing engaging campaigns while understanding the full cycle of digital marketing production.
Lottery Bonus Deadline Campaign
I worked on a live lottery campaign promoting a 20-night trip around the world for two. I produced and optimized digital assets for social media and web advertising, including a static Instagram ad and an animated Google Display Network banner. My work followed the client’s brand standards, using vibrant colours, clear typography, and an upbeat, engaging tone.
The project required balancing technical requirements—file formats, dimensions, and animation constraints—with strategic messaging, highlighting urgency and encouraging ticket purchases before the bonus deadline. By translating the creative brief into finalized, visually compelling content, I gained hands-on experience in executing real-world marketing campaigns, collaborating with creative and media teams, and delivering assets that effectively connect with audiences. This campaign showcases my skills in digital production, creative problem-solving, and brand-aligned content creation.
bottom of page