Tim Hortons Pakistan - Timbits Launch Campaign

As part of the creative team for a Tim Hortons Pakistan campaign, I worked with the Creative Director to develop a localized visual direction for the launch of an expanded Timbits lineup in Lahore. My role included creating an Urdu adaptation of the Timbits wordmark, developing a new set of illustrated Timbit characters inspired by the brand’s original packaging, and extending the campaign identity across promotional and out-of-home materials. I translated the recognizable shape, proportions, and playful character of the existing brand language into a visual system designed for a Pakistani audience, with applications spanning social media and billboard advertising.