Tim Hortons Pakistan – Timbits Launch Campaign

This project began as a fun idea inspired by a lighthearted Instagram comment I once made on a Tim Hortons Pakistan post: “Please let me design for you.” While it never turned into an official collaboration, the comment sparked the concept for this personal project—reimagining how I would design a launch campaign for an expanded Timbits lineup in Lahore, Pakistan.

In my concept, Tim Hortons Pakistan introduces five new Timbit flavors alongside their original selection of Old Fashioned Glazed, Chocolate Glazed, and Jam Filled. To celebrate this fictional launch, I explored how the brand could highlight emerging Pakistani talent and localize its identity.

One of my key design challenges was creating an Urdu version of the Timbits logo that stayed true to the spirit, structure, and playfulness of the original English mark. I studied the typography, proportions, and visual rhythm of the existing logo and translated its essence into Urdu lettering.

Here is a selection of my concept work for this project, including promotional designs and billboard-style mockups developed as part of the overall campaign vision.