Wrap & Dap is a Boston-based small business specializing in custom luxury gift baskets, wrapping, and gift boxes. The founders reached out to me to develop their complete visual identity — a brand that feels elegant, refined, and timeless, while reflecting the creativity behind their craft.

 

I designed the logo, submarks, icon, color palette, and packaging applications. The logo design process centered around integrating a ribbon and bow into the typography. After several explorations, I finalized a concept where the “&” symbol transforms into a flowing ribbon, visually tying Wrap and Dap together. A small bow placed on the corner of the “W” adds a delicate finishing touch, balancing sophistication with charm. The all-caps typeface, chosen for its clean lines and modern elegance, reinforces the brand’s luxurious tone.

 

In addition to the visual identity, I created mockups of branded wrapping paper and custom packing tape, as well as a website layout concept that a professional web designer later developed. The result is a cohesive and polished brand system that communicates both style and craftsmanship.

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Adobe Illustrator, Photoshop, InDesign, & Figma